Note: if you already have an Agency Business Center in use, talk to your TikTok rep to check and verify it in order to unlock additional features such as ad account creation and finance management.
TikTok Ads Manager is a full service for running and managing ads on TikTok. It gives you all the features you need to launch effective ads, drive sales and measure performance for your clients.
Video Shopping Ads are shoppable videos that take users seamlessly from the For You page to checkout. This solution is designed to supercharge sales and maximize performance.
The minimum budget is $50 AUD/NZD at the campaign level and $20 AUD/NZD at the ad group level. Please note that we recommend a daily budget of at least 20x your bid amount to allow the campaign to continue to run. For example, if your bid is $5 and your daily budget is $20, then you may potentially only be able to achieve 4 actions before your campaign stops running for the day. Please see our Help Center article for more information on bid and budget best practices.
Which type of campaigns did you say were the best to start off with?
This will vary based on your business goals, but generally we'd recommend starting with an upper funnel marketing objective, such as a reach objective or traffic objective campaigns to start building up your audience and traffic from TikTok.
How long is the learning phase?
Typically, an ad group will need to achieve 50 conversions to pass the learning phase. Please see our Help Center article for more information on the learning phase.
Should agencies create a new account for each client, or have all clients under one account?
Each client should have their own account. As an agency, you can then manage multiple accounts through Business Center.
Any thoughts or feedback?
Let us know what you enjoyed and what we can improve on.
Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.
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